diff --git a/public/resources/send-fb.jpg b/public/resources/send-fb.jpg
new file mode 100644
index 00000000..784fe51f
Binary files /dev/null and b/public/resources/send-fb.jpg differ
diff --git a/public/resources/send-twitter.jpg b/public/resources/send-twitter.jpg
new file mode 100644
index 00000000..d13d5f90
Binary files /dev/null and b/public/resources/send-twitter.jpg differ
diff --git a/server/config.js b/server/config.js
index 83e3e21e..7e9ba621 100644
--- a/server/config.js
+++ b/server/config.js
@@ -51,6 +51,11 @@ const conf = convict({
     format: Boolean,
     default: false,
     env: 'L10N_DEV'
+  },
+  base_url: {
+    format: 'url',
+    default: 'https://send.firefox.com',
+    env: 'BASE_URL'
   }
 });
 
diff --git a/server/server.js b/server/server.js
index 4e6361b3..377a7cda 100644
--- a/server/server.js
+++ b/server/server.js
@@ -58,7 +58,10 @@ app.engine(
     partialsDir: 'views/partials/',
     helpers: {
       availableLanguages,
-      l10nDev: conf.l10n_dev
+      l10nDev: conf.l10n_dev,
+      baseUrl: conf.base_url,
+      title: 'Firefox Send',
+      description: 'Encrypt and send files with a link that automatically expires to ensure your important documents don’t stay online forever.'
     }
   })
 );
diff --git a/views/layouts/main.handlebars b/views/layouts/main.handlebars
index 9f04aa16..ec60cd28 100644
--- a/views/layouts/main.handlebars
+++ b/views/layouts/main.handlebars
@@ -7,7 +7,17 @@
   <meta name="defaultLanguage" content="en-US">
   <meta name="availableLanguages" content="{{availableLanguages}}">
 
-  <title>Firefox Send</title>
+  <meta property="og:title" content="{{title}}"/>
+  <meta name="twitter:title" content="{{title}}"/>
+  <meta name="description" content="{{description}}"/>
+  <meta property="og:description" content="{{description}}"/>
+  <meta name="twitter:description" content="{{description}}"/>
+  <meta name="twitter:card" content="summary"/>
+  <meta property="og:image" content="{{baseUrl}}/resources/send-fb.jpg"/>
+  <meta name="twitter:image" content="{{baseUrl}}/resources/send-twitter.jpg"/>
+  <meta property="og:url" content="{{baseUrl}}"/>
+
+  <title>{{title}}</title>
 
   <link rel="stylesheet" type="text/css" href="/main.css" />
   {{#if fira}}